There is More than Meets the Eye in Patagonia’s Bold Activism

Joseph Dana
4 min readSep 27, 2022

Few other companies have been so closely associated with environmental causes than Patagonia. When the company announced this month that it would donate all its profits — averaging more than $100 million a year — to the Earth, consumers around the world saw the move as confirmation of its principles and values. The outdoor apparel company has made environmental protection and activism…

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